WHAT’S NEXT ////
Agentic Data Synthesis
Agentic data synthesis will transform media by generating tailored datasets at scale, meeting precise client needs. Drawing from my work on metadata platforms, I see this shift slashing inefficiencies, enabling hyper-personalised content delivery. As AI crafts data for specific workflows, studios will unlock richer viewer experiences, revolutionising personalisation quality across the industry.
Psychographic Deployment
Streamers will adopt social media’s playbook, using psychographic profiles to map user emotions and preferences, as I’ve explored in advisory roles with HBO and Max. This will supercharge personalisation, matching content to individual characteristics, and enable pinpoint ad targeting. By leveraging nuanced data, platforms will achieve engagement levels once unimaginable, reshaping how audiences connect with media.
Social LLMs
Social LLMs, processing real-time trend data, will redefine content strategy, a concept I’ve seen evolve in recent AI-driven projects. By analysing regional social signals and cultural trends, these models will deliver instant insights for hyper-local content. This efficiency, rooted in my platform-building experiences, will empower creators to align with fleeting trends, amplifying relevance and impact.
Pioneering Transformation
I’m currently working on launching a venture focused on transforming efficiencies for large customers, leveraging cutting-edge tools unavailable until recently. Building on my experience, this initiative aims to streamline complex operations, delivering high-impact solutions that redefine how major players thrive in the media landscape.
Exploring Solutions
I’m eager to shape this venture through collaboration, drawing on my expertise to craft impactful tools. If you’re interested in joining forces or learning more, I’d welcome a conversation to explore how we can innovate together and drive transformative change for customers. Contact me to connect.
